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MediaBuy OS
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The operating system for performance media

Run the operation.
Not just the ads.

Your accounts, creative, rules, and decisions. One place to see what matters and act on it.

Explore MediaBuy OS Take a closer look
See the whole portfolio
Launch across accounts
Keep control of every action

From insight to execution

Less tab switching.
More forward motion.

The work connects. Your creative becomes a campaign. Your playbook becomes a rule. Every action leaves a trail you can follow.

01 / Creative library

Creative with its track record attached.

Review assets alongside their performance. Find a starting point, create a variation, and bring it into your next launch.

  • Assets & performance together
  • Editable variations
  • Library-to-launch workflow

02 / Meta launcher

One launch plan. Every detail in place.

Build new or clone an existing structure. Reuse targeting and creative, check each destination, and create paused.

  • Reusable creative & targeting
  • Multi-account validation
  • Paused creation first

03 / Rules & autonomy

Your best decisions, built into the playbook.

Describe the intent. Inspect the conditions. See what qualifies before you choose how a rule should run.

  • Plain-language rule drafts
  • Evidence before promotion
  • Account-level control

04 / Replay Desk

A paper-trading desk for media buying.

Replay recorded observations. Change your rules, speed up the clock, and inspect the paper decisions. Compare what changes without touching an ad account.

  • Editable rule experiments
  • Accelerated playback
  • Recorded money ≠ forecast profit

05 / Decision ledger

Every change has a reason. Keep it.

Open the receipt behind an action. Follow the evidence, before-and-after state, safety checks, and outcome.

  • Rule & operator history
  • Decision-time evidence
  • Outcomes linked to actions

Your judgment. Made repeatable.

Write the intent.
Inspect the logic.

Describe a rule in your own words. MBOS turns it into a structured draft you can inspect, test, and promote.

The model helps write the rule. Deterministic checks decide when it runs.

Follow a decision
RULE LAB
“Pause Lowest Cost Meta ad sets after $75 in reconciled spend when leads are zero, age is at least six hours, and two-hour ROAS is below 0.6.”
Ad-set type
Meta · Lowest Cost
Reconciled spend
≥ $75.00
Attributed leads
0
Minimum age
6 hours
Two-hour ROAS
< 0.60×
Action: Pause ad setStarts as a draft
DraftShadowApprovalLive

You choose when to promote. Account policy and safety checks still apply.

An operator you can talk to

Ask the question.
Get to the reason.

Talk through performance, investigate an action, or find your next opportunity. Keep the conversation connected to the evidence.

MBOS VOICE
THE QUESTION

Which campaigns can we scale?

Decision engine

Action queue

01
01

Scale opportunity

proposed

Broad Creative Winners · Ad set 1

ROAS held above 3.5x for two rule windows while CPA stayed 18% below target.

Intelligence with a paper trail

Nothing is a black box.
Follow the decision.

From a fresh signal to a recorded outcome. Explore the checks behind one example pause, one step at a time.

From many signals.
To a deliberate decision.
TRACE / LOW-LEAD PAUSEInteractive example

01 / Signal

Start with data you can trust.

Provider delivery and attribution are reconciled. Missing or stale inputs hold the decision instead of turning unknown values into zeroes.

Reconciled spend
$84.00
Attributed leads
0

Your next move

See what your operation
could look like.

Explore the overview. Build a launch. Test your rules in replay.

Step inside the demo